|As most people already know, internet traffic is the lifeblood of any good website. The higher your traffic volume, the better your chances for revenue. However, focusing exclusively on this fact often leads to some websites going into bankruptcy as they spend large amounts of money on various programs or ideas which are meant to generate greater traffic but ultimately wind up costing them too much. So, how do you know if you should spend money to increase your traffic rate? Here are some tips, and questions you should ask yourself. Will The Increased Traffic Guarantee Income? This is the first thing you should consider. If the way you make money is from direct sales only, then maybe you should consider low-investment means of increasing traffic, limiting your focus to your target markets first. If, on the other hand, your site has alternatives like generating income from ads on your site, links to other sites, etc, then paying more for means to increase your traffic rate is probably a good idea. If your website actually gets paid for every visitor regardless of any actions they take (and there are a few sites set up like this) then and only then will investing heavily in traffic generators would offer a high return on investment. How do you Make Money From Traffic? Always consider how your site makes money. This allows you to balance cost versus effect. Crunch the numbers to see how many hits your new software, ad campaign, or whatever it is you're using to increase traffic, will generate for your site. Keep in mind the ways you get money from the people going through your site, and consider that you may be just as well off going by word of mouth recommendations or perhaps a simple and cost effective ad campaign. If on the other hand your web site will benefit from an aggressive traffic-generating strategy then go for serious investments into your new toys. Traffic generating software including viral ad programs work wonders for people who make money through volume of traffic. Are There Free Traffic Generators Which Can Suit Your Purposes? Lastly, remember that there are actually free software packages available online which can help you generate more traffic without having to shell out a buck. Search engine optimization (SEO) programs, free subscriptions to monthly SEO articles, and downloadable ad generators are just some examples of the many free offerings on the internet that can help you get your traffic up. Granted, the effectiveness of free software is rather limited compared to paid software, but when starting out you may want to employ free packages first to get yourself familiarized with how traffic generator programs work. If later on you find that you're more familiar with how they work and want to swing an even larger increase in traffic, then you can purchase the paid programs. Last Bit In short, it's all about balancing cost versus income. That's the bottom line. Before paying for any means to increase your site's traffic flow, always check to make sure that you will actually be making more money from the increased traffic than you will be spending to make it happen in the first place. As long as the money in is substantially better than the money out, you're good to go.